I've spent over a decade building businesses from the ground up, both my own and other people's.

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From launching and scaling POPSUGAR SOCIAL into a full-service marketing agency, to helping businesses across lifestyle, beauty, e-commerce, retail, hospitality and beyond grow their audiences, increase their revenue, and finally have a marketing strategy that actually works. I've been in the trenches of it all.

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I know what it takes to build something real. Not the highlight reel version. The actual version, with the hard decisions, the pivots, the lessons that cost money, and the wins that made it worth it.

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Now I work directly with business owners who are ready to stop guessing and start growing.

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Whether you're stuck on your positioning, struggling to turn your marketing into revenue, trying to scale without losing your mind, or you simply need someone in your corner who tells you the truth, this is for you.

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