top of page
Not your
average agency
We partner with consumer-facing and brand-led B2B businesses across beauty, wellness, lifestyle and retail, supporting brands where visibility, trust and positioning play a central role in growth.
Our Values
Intentional Growth | Strategic Alignment | Creative Intelligence | Integrity | Clarity
We operate as an extension of your in-house team, fully immersed in your brand, goals and vision. Rather than hiring one internal role, you gain a dedicated team of experienced marketers working collectively to drive growth.
Our Founder
POPSUGAR Social was founded by Jessica Farrell, a brand strategist and creative director with years of experience building and scaling brands in the digital space.
With a background rooted in fashion, beauty and lifestyle marketing, Jessica is known for her strategic eye, creative direction and ability to turn content into tangible growth. Having worked closely with founders and businesses at various stages, she brings a commercial mindset to every brand she touches.
Jessica leads POPSUGAR with a clear philosophy: social media should work for your business, not just look good on a feed.
Her hands-on approach, attention to detail and deep understanding of brand positioning underpin the agency’s work, ensuring every client benefits from both creative excellence and strategic clarity.
MEET THE TEAM
bottom of page